The Forge by AVA
Custom AI Automation
Our story
We built our own voice AI (AVA) that handles thousands of calls in production for businesses across France. From medical practices to real estate agencies, AVA answers, qualifies, and routes calls 24/7.
Now, we're putting that expertise to work for your business. The Forge was born from a realization: no-code tools aren't enough for robust, scalable automations. You need code, architecture, and deep business understanding.
Every automation we forge benefits from our production experience: error handling, monitoring, resilience, and performance are built in from day one.
The Forge Process
4 steps to transform your processes into high-performance automations.
Audit & Diagnosis
We analyze your existing processes, identify bottlenecks, and map high-impact automation opportunities.
Team interviews, workflow analysis, quick win identification.
Design & Forge
Every automation is custom-designed and hand-coded. No generic templates: dedicated code, tailored to your tools.
Technical architecture, API integration, iterative development.
Deployment & Training
We deploy progressively, train your teams, and ensure complete knowledge transfer.
Progressive deployment, real-world testing, team training.
Monitoring & Optimization
Continuous monitoring, monthly performance reports, and adjustments to maximize your long-term ROI.
Real-time KPIs, monthly reports, continuous optimization.
Why code-first?
No-code platforms (Zapier, Make, n8n) have their place for simple workflows. But for mission-critical, high-volume automations with complex business rules, code is unbeatable.
Our automations are full-fledged software: versioned, tested, deployed, and monitored like production products.
Total flexibility
No limits imposed by a no-code tool. Your automations do exactly what you need.
Superior performance
Optimized code that executes in milliseconds, not visual workflows chaining API calls.
Maintainability
Versioned, tested, documented code. Every automation is maintained like a software product.
Enhanced security
Full control over your data, no dependency on third-party platforms for critical workflows.
The AVA ecosystem
Three complementary pillars powering your AI transformation.
AVA Voice AI
Conversational AI receptionist deployed in production. Over 1,000 calls handled per month for medical practices, real estate agencies, and garages. Our technology showcase.
DiscoverAVA Academy
5-day AI training for businesses. Your teams learn to leverage AI tools, create effective prompts, and identify automation opportunities in their daily work.
DiscoverThe Forge
The custom AI automation agency. Robust Python code, integrations with your existing tools, and continuous monitoring to maximize your ROI.
DiscoverOur Team
The people behind The Forge.
Nissiel Thomas
Founder & CEO
Built AVA Voice AI from scratch — a system handling thousands of production calls every month. Previously a Data Science consultant at Deloitte, designing AI pipelines for CAC 40 companies. Computer Science graduate (Dean's List). With The Forge, he puts this hands-on expertise to work for custom automation.
Benjamin Berdah
Co-founder & COO
Leads commercial strategy and client acquisition. Every project goes through him — from qualifying the need to measuring post-deployment ROI. He structures offers, negotiates contracts, and ensures every client sees concrete impact within the first 90 days.
The team
David R.
Lead AI Engineer
Architect of AI agents and automation pipelines. Expertise in LLMs, RAG, and multi-agent systems. From prototype to production deployment.
Sarah C.
Head of Client Success
Guides every client from first audit to ROI. Every project is tracked, measured, optimized. Former digital transformation consultant.
Marc K.
Integrations Expert
CRM, ERP, and API connector specialist. HubSpot, Salesforce, Pennylane, Oracle — 50+ integrations already in production.
Ready to forge your AI advantage?
A free 30-minute audit to identify the most impactful automations for your business.
Request my free audit