AVA
The Forgeby AVA
Industry E-commerce

E-commerce

Online stores, marketplaces & DTC brands

Industry challenges

The most common problems we solve.

1

Manual order processing: verification, labeling, shipping — every minute counts

2

Support team overwhelmed by repetitive questions: 'Where is my package?', 'How do I return this?'

3

Stock synchronization across store, marketplaces, and physical locations

4

Returns and refunds: slow process, frustrated customers, eroded margins

5

Abandoned carts: 70% average rate, thousands of euros evaporating

6

Product descriptions to write by the hundreds — SEO, translations, multi-format

7

Customer reviews not solicited, negative reviews unanswered — direct impact on conversion

8

Manual price adjustments vs. competitors, always one step behind

Our automations

8 automations forged for the e-commerce.

Automated Order Processing

Medium

From validation to shipping label: payment verification, label generation, customer notification — fully automated.

AI Customer Support Chatbot

Complex

Instant answers to common questions (tracking, returns, sizing), escalation to a human only for complex cases.

Multi-Channel Stock Sync

Complex

Real-time inventory updates across PrestaShop, Shopify, Amazon, and physical point of sale.

Returns & Refunds Workflow

Medium

Guided process: online form, auto-generated return label, refund triggered on receipt, customer notified at every step.

Abandoned Cart Recovery

Medium

Email, SMS, and push notification sequences with personalized offers, triggered at 1h, 24h, and 72h after abandonment.

AI Product Description Writing

Simple

SEO-optimized product descriptions generated from technical specs, in English and French.

Proactive Review Management

Medium

Automatic post-purchase review solicitation, empathetic AI responses to negative reviews with solutions, escalation when needed.

Pricing & Competitive Intelligence Alerts

Complex

Competitor price monitoring with automatic alerts when a significant gap is detected on your best-sellers.

Measurable impact

Average ROI observed: +15% revenue recovered, -60% support tickets, breakeven in 4 weeks.

MetricBeforeAfterImprovement
Support tickets handled by AI0%62%-60% support workload
Recovered cart revenue€0+15% of revenue+15% revenue
Order processing time12 min3 min-75%
Customer satisfaction (CSAT)72%89%+24%
Typical scenario — Representative use case

Women's fashion e-commerce in Lille, 500 orders/month, 3-person team

Problem

40% of support time spent on 'Where is my package?' queries. 70% cart abandonment rate with zero follow-up. Product descriptions rushed due to lack of time. Returns processed in 8 days on average — customers not coming back.

Solution

AI support chatbot + abandoned cart recovery sequences + automated returns workflow + AI product description writing + post-purchase review solicitation.

Result

62% of tickets resolved without human intervention. +15% revenue recovered from carts. Returns processed in 2 days. CSAT jumped from 72% to 89%. Team now focused on merchandising and growth.

Integrated tools

Our automations connect to your existing tools.

PrestaShop
Shopify
WooCommerce
Stripe
Mollie
Brevo
Zendesk
Gorgias
HubSpot

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